Cantine Riviera del Brenta is now part of San Martino Vini

Cantine Riviera del Brenta is now part of San Martino Vini.

Union of excellence: San Martino Vini welcomes Cantine Riviera del Brenta.
The rebirth of the historic Cantine Riviera del Brenta finds a precious ally in San Martino Vini, a company that in recent years has shown remarkable commercial capabilities and has invested heavily in the development of technological production plants.

Positive synergies: from the fusion new horizons will be born
From the fusion between the two realities positive synergies will be born, with the desire to enhance even more the territories of belonging and the respective denominations. Founded in 1947 as a social winery of Dolo to process grapes and market the wine of local farmers, Cantine Riviera del Brenta thus guarantees its members a prosperous future by joining a solid company that shares the principles of quality, authenticity and sustainability.

Successful collaboration: a history of positive partnerships
For some time the two companies were linked by a positive partnership that
involved the vinification of white wines and bubbles. Thanks to its experience in the production of sparkling wines, San Martino has been collaborating for several years with Cantine Riviera del Brenta, making available its facilities and expertise for the production of Prosecco and sparkling wines. The modern bottling line, built in 2019 in Visnà di Vazzola in the province of Treviso and equipped with the most up-to-date automatic control and management systems, allows San Martino to make 10 million bottles per year, also offering itself as a third party supplier for the production of quality sparkling wines and for bottling with personalized packaging for private labels.

Now the merger between San Martino and Cantine Riviera del Brenta will lead to greater
integration and rationalization between the two companies, strengthening the commitment to the search for quality in every detail, starting from the territory, up to all stages of the process of winemaking, aging and bottling. In full respect of tradition, Cantine Riviera del Brenta will keep the brand to identify the wines produced in its territory. The production plant of Dolo, the meat and cheese shop and the relations with the members of the cooperative will be maintained, a real added value in this acquisition.

San Martino has always managed directly the entire production chain from vineyard to bottle, favoring the vinification and bottling of its own grapes. It also shares the peasant origins of the many members of the cooperative of Dolo. The company was born from the resourcefulness of the Cescon family: three generations have dedicated themselves to the care of the estates owned, which have gradually grown, becoming direct growers a large winery, thanks to the enhancement of their wines and the hard daily work. It is therefore of primary importance for San Martino to know that it can count on the commitment of the many associated farmers of the Riviera del Brenta and on the selection of grapes, cultivated with passion and utmost attention to quality.

New perspectives: San Martino invests in relaunching
San Martino intends to relaunch Cantine Riviera del Brenta, maintaining its specificity and uniqueness. Through the acquisition it will be possible to expand the commercial offer focusing on promising varieties that are currently less represented in their assortment, without creating overlaps. In particular, it aims to enhance Venice DOC wines, such as Pinot Grigio and Chardonnay, and reds traditionally cultivated in the territory, such as Cabernet and Merlot. In recent years Doc Venezia has proved to be an extremely dynamic denomination, growing especially in foreign markets and large-scale retail. Despite Covid, in 2020 it recorded an increase of +17% compared to the previous period, driven by the record numbers of Pinot Grigio (+30%).

Global expansion: new markets for Cantine Riviera del Brenta
The merger will give a greater boost to exports: Cantine Riviera del Brenta wines will benefit from the strong commercial presence of San Martino in Germany, France, England, USA and Canada, which represent the main sales markets for this denomination.
In Italy new strategies for distribution in the modern channel will be developed. The direct contact with the final consumer represents a further growth opportunity for San Martino in a market segment that could continue to expand in the coming years.
Starting in the coming weeks, a new route for Cantine Riviera del Brenta will be developed, through the expansion of exports and an even more important presence in the Italian market. The project aims at strengthening the brand to redesign the corporate identity and present itself to international markets with a new, more competitive and modern look, but always linked to the history and culture of a territory of great international appeal.

Territory enhancement: the beauty of the Riviera del Brenta
The charm of the Riviera del Brenta, one of the most beautiful areas of the province of Venice, is a great heritage to be revalued to make known in Italy and abroad the fine wines produced in the country estates that were the Doges and the Venetian nobles. Venetian villas have always been not only beautiful holiday places for the aristocracy but also and above all companies, surrounded by cultivated fields and vineyards, where excellent wines were produced. Over time they have become symbols of wealth, beauty and political power, but their original vocation is that of agriculture and wine.

Multi-channel communication strategies: reach the audience with emotion
San Martino will invest in the relaunch of the Cantine Riviera del Brenta brand with a series of interventions that will involve the complete restyling of the image, the study of new labels and packaging, the creation of a new website. Communication and promotion will be conveyed through various channels, exploiting the potential of social media, with the help of emotional content and videos, and more traditional media such as print media with special press campaigns.

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